As I was reading the WSJ today, I saw an interesting ad in the Op-Ed section:
http://www.hospitalinfection.org/protectyourself.shtml
STEPS YOU CAN TAKE TO REDUCE YOUR RISK OF A HOSPITAL INFECTION
The RID organization is a non-profit focused on reducing infant deaths. It looks like by carrying out their mission, they figured out how to help out a much larger audience of patients!
Way to go, Betsy.